The Guides

The free-to-pick-up, pop-it-in-your-handbag guide to restaurants in your local area.
Food & Drink is the country’s leading publisher of eating-out guides. Established in 2001, we produce high-quality, free-to-pick-up regional publications.

View the guides online
Through a number of regional distribution companies, the guide is available from Tourist Information offices, hotels, retail centres and high-footfall leisure attractions.

Food & Drink is the official eating-out publication for many tourist boards and county councils. We also have a national agreement with Waitrose, where the guides are displayed in Food & Drink branded stands.

Food & Drink Guides and Waitrose

  • Food & Drink Guides have been working with Waitrose for five years.

  • Food & Drink branded stands are in 200+ Waitrose stores across the UK.

  • Due to high demand for the guides, we’ve agreed to increase distribution to ensure they are readily available for Waitrose customers.

  • A full page Waitrose advert is featured in every guide.

  • Waitrose affiliate banners are featured on the Food & Drink Guides and Food Festival Finder websites.
Waitrose Shopper Demographics

  • 77% are aged 35+
  • Average household income is £75,000+
  • Eats out 4+ times per month
  • 41% ABC1
  • More likely to pay a little more for a quality product
Featuring in Food & Drink Guides allows you direct access and communication with this sought-after, high-earning socio-demographic group.

Distribution

We print over 1.7 million guides on an annual basis.

The following figures are based on distribution of past and planned guides.

Berkshire
60,000
Bristol & Bath
60,000
Cambridgeshire
50,000
Cardiff
50,000
Chilterns
60,000
Cornwall
50,000
Cotswolds
60,000
Cumbria
50,000
Devon
70,000
Dorset
60,000
Edinburgh
50,000
Essex
50,000
Glasgow
40,000
Hampshire & The Isle of Wight
90,000
Kent
70,000
Leicestershire & Rutland
50,000
Lincolnshire
50,000
Liverpool
60,000
London
100,000
Manchester
50,000
Marches
50,000
Nottingham
50,000
Oxford
50,000
Peak District & Derbyshire
70,000
Scottish Borders
40,000
Somerset
50,000
Surrey
70,000
Sussex
60,000
Tyne & Wear
50,000
Warwickshire
60,000
Yorkshire
60,000

Quantifying Your Investment

We allocate each profile an 084 telephone number (or 0203 for London), which redirects to the venue's own number and is charged at local rates. This enables us to track the number of calls made to each establishment featured in the guide.


     © Food & Drink Guides 2015